Based on years of experience in moderating and training others to moderate, richard a. He has written 7 books, authored many journal articles and lectured at. This is the most recent edition of our popular book on focus group interviewing. Developing questions for focus groups focus group kit. Krueger and mary anne casey draw on their many years of handson experience in the field to cut through theory and offer practical guidance on. Millennials share their thoughts on social media and the influence and impact of snapchat. Developing questions for focus groups edition 1 by richard. This practical guide incorporates research from both the social sciences and marketing research. Aug 14, 2014 using an engaging, straightforward writing style, authors richard a.
King 2 editions first published in 1997 not in library. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Richard krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be. They are used for assessing needs, planning programmes, evaluation and decision making. Richard krueger is professor emeritus at the university of minnesota. Using an engaging, straightforward writing style, authors richard a. The book is an easytoread overview of critical skills needed by moderators, the various approaches that successful. This highly acclaimed book in its third edition includes numerous updates and improvements.
Discusses focus groups as a research interviewing procedure specifically designed to uncover insights from a small group of participants. Developing questions for focus groups edition 1 by. It was refreshing to find more than i anticipated in its pages. Analyzing and reporting focus group results ebook written by richard a. Krueger and mary anne casey draw on their many years of handson experience in the field to cut through theory and offer practical.
For 25 years he served as evaluation leader for the university of minnesota extension service followed by 10 years teaching graduate courses in program evaluation and. A practical guide for applied research fourth edition by richard a. A practical guide for applied research offers an easytoready overview of sound focus group practices. Social media focus group snapchat 360 viewing studio. It is most helpful for conducting focus groups for research or evaluation with.
Richard krueger leads a focus group on healthy living. Richard krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Krueger and mary anne casey draw on their many years of handson experience in the field to cut through theory and offer practical guidance on every facet of the. He has written seven books, authored many journal articles, and lectured at venues throughout the world.
A practical guide for applied research fifth by richard a. A practical guide for applied research, and analyzing and reporting focus group results focus group kit, and more on. He is an internationally recognized authority on the use of focus group interviewing within the public environment. The fourth edition of the bestselling focus groups. It is the only handson book which explores the process of focus group research. Filmed and moderated in 360 viewing studios in surrey by vox pops international, this video is an example. For 25 years he served as evaluation leader for the university of minnesota extension service followed by 10 years teaching graduate courses in program evaluation and research methodology. This volume is indispensable for those who want to improve their focus group moderating skills. Developing questions for focus groups medical books. Developing questions for focus groups sage publications ltd. The first edition of richard kruegers focus groups has become the standard introduction to a technique that is used across the social sciences and professions. Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. The book is an easytoread overview of critical skills needed by moderators, the.
Everyday low prices and free delivery on eligible orders. Developing questions for focus groups by krueger, richard. We help people learn to conduct focus group interviews and learn to use stories in research. Focus groups are rapidly emerging as one of the preferred sources of information. Medical books developing questions for focus groups. Particular attention is placed on the uses of focus group interviewing for nonprofit organizations. Analyzing and reporting focus group results by richard a. A practical guide for applied research 3rd edition. Developing questions for focus groups by richard a. We both had books published in 1988 on focus group interviewing that resulted from our research and practice. Download for offline reading, highlight, bookmark or take notes while you read analyzing and reporting focus group results. Developing questions for focus groups ebook by professor. Krueger and caseys book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups.
This updated edition of krueger and caseys bestselling, practical book walks readers step by step through the howtos of conducting focus group research. Research stories presents information on using stories for research and evaluation and in this section we offer suggestions on obtaining and telling stories. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. The process depicted is unbiased, nonjudgmental and is respectful of all views. A practical guide for applied research krueger, richard a. We both had books published in 1988 on focus group interviewing that resulted from our research and practice with the methodology. Based on years of experience in moderating and training others to moderate, richard krueger offers tips and sound advice on how to gain expertise in leading focus groups. Intended audience this book is appropriate for a variety of research methods. Krueger and mary anne casey draw on their many years of handson experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. Going beyond material presented in his earlier books, krueger. Focus groups as qualitative research qualitative research methods book 16. Focus group interviewing richard krueger 4 beginning the focus group discussion the first few moments in focus group discussion are critical. For 25 years he served as evaluation leader for the university of minnesota extension service followed by 10 years teaching graduate courses in program.
A practical guide for applied research by richard a. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. A practical guide for applied research walks readers step by step through the howtos of conducting focus group research. A practical guide for applied research was the standard for learning how to conduct a focus group.
A practical guide for applied research fifth by krueger, richard a. Krueger 1988, hardcover at the best online prices at ebay. Going beyond material presented in his earlier books, krueger shares ideas for questions that get participants actively involved in the focus group interview. A practical guide for applied research by professor richard a krueger online at alibris. The first edition of richard krueger s focus groups has become the standard introduction to a technique that is used across the social sciences and professions.
Asking the right questions is critical in focus group interviewing. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. In focus group interviewing you will find a collection of practical tips, instructional guides, examples, and reflections. A practical guide for applied research offers an easytoready overview of sound focus group practices authors richard a. Involving community members in focus groups by richard a krueger, richard a. Its straightforward, commonsense approach is represented with such eloquent language. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects. Krueger, 9781483365244, available at book depository with free delivery worldwide. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The book is an easytoread overview of critical skills needed by moderators, the various approaches.
Moderating focus groups is indispensable for those who want to improve their focus group moderating skills. The book is an easytoread overview of critical skills needed by moderators, the various approaches that. An excellent focused book on focus groups anyone who reads this book. Providing a general introduction to focus group research, morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. In this volume, we describe the current status of focus. Richard kruger is professor emeritus at the university of minnesota, usa. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and krueger introduces the concepts of planning, questioning, moderating. This book describes a practical process for identifying powerful themes and then offers an easytounderstand strategy for translating those themes into questions. The focus group kit this kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next.
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